Seth Godin’s blog today had the following couple of paragraphs in it:
“A professional is going to buy from someone like you. They’re going to have a process to review the process, a method, an experienced approach to obtaining what they need. A professional isn’t going to think she can do it herself and isn’t going to make it an emergency.
An amateur, on the other hand, may or may not follow any of those principles. An amateur is comparing you to what? A miracle? To free? To something in between?
… Professionals buy from other professionals. Amateurs ask friends for advice.“
Amateurs ask friends for advice. Think about that for a moment. Do you recognise this? A new client was telling me yesterday about a friend who speculates on the stock market and tells all his friends to do the same. Amazingly, some follow what he does. Unsurprisingly, they’re nursing heavy losses.
Don’t trust your financial future to a friend’s ‘free’ advice. There can be a nasty price to pay…